PRICE IT RIGHT
PRICE IT RIGHT
A Practical Pricing & Costing Guide for Creatives, Makers and Service Providers
Stop guessing your prices. Start charging what your work is worth, and know exactly why.
You finished the piece. You counted what you spent on materials. Then you wondered, "So… how much do I charge?"
Maybe you've spent days on something beautiful and been paid barely enough to cover your costs. Maybe you've been afraid to raise your prices, or you've copied a competitor's rate and hoped for the best. Or you're busy all the time and still struggling to restock.
You don't have a talent problem. You have a pricing system problem, and this ebook fixes it.
Price It Right is a clear, step-by-step guide to costing and pricing for creatives. It's written in plain language, with no accounting jargon and no maths degree required. Every example uses Nigerian naira (₦), so you can follow along with realistic numbers.
Who this is for
- Crochet artists and knitters
- Jewellery makers
- Fashion designers and tailors
- Bakers and cake makers
- Graphic designers, photographers and writers
- Tutors and workshop hosts
- Anyone selling handmade products or creative services who is new to business
What you'll learn
Understand your real costs
- The difference between costing and pricing, and why you need both
- How to count materials, labour, overhead, packaging, delivery, payment fees and waste
- Why pricing from materials alone quietly eats your profit
Calculate your prices with confidence
- A simple step-by-step method for costing any finished product
- Three core pricing methods: cost-plus markup, target profit margin, and market- and value-informed pricing
- The markup vs margin mistake that makes many creatives charge less than they planned
- A 13-step pricing process you can repeat for every new product or quote
Price services, classes and workshops
- How to price consultations and creative services, including preparation and follow-up time
- How to build Basic, Standard and Premium packages with clear differences
- How to calculate the fee per student for classes, and work out your minimum enrolment
Handle real-world situations
- Custom orders, deposits and balances
- Rush fees, revision limits and alterations
- Why a "small" 10% discount can cut your profit by over 40%, with the numbers shown
- What to do when your calculated price feels too high
Communicate like a professional
- Ready-to-adapt sample quotations for a product, a consultation and a class
- A polite, confident reply to "That is too expensive"
- A checklist of what every quotation should include
Build a system that lasts
- How to keep a cost sheet and quotation log
- What to track beyond sales, and how to separate business and personal money
- A review schedule so your prices keep up with changing costs
Inside the ebook (50 pages)
- 14 practical chapters
- 6 worked pricing examples with full calculations: crochet cardigan, handmade jewellery, custom fashion, small-batch baking, graphic design and group creative class
- 3 printable practical worksheets: product costing, service pricing, and class pricing
- A pricing review checklist to use before every quote
- A quick-reference sheet of all 9 pricing formulas
- A glossary of pricing terms in simple language
- 10 common pricing mistakes, and exactly how to fix each one
Bonus companion resources
Price It Right is designed to work alongside:
- Creative Pricing & Costing Workbook (Excel): enter your costs and test different prices for products, services and classes.
- Printable Pricing Worksheet (PDF): complete it every time you quote or review a price.
- Worked Pricing Examples Library (PDF): more calculations across different creative businesses.
Why this ebook is different
Most pricing advice is generic and written for big companies. This guide is written for the creative who works alone, wears every hat and needs a practical answer today. It doesn't just tell you to "value your work." It shows you the exact calculation, using ₦ figures you'll recognise.
You'll finish with something better than motivation: a pricing system you can use every time a customer messages you.
Your creativity deserves a sustainable business.
Get your copy of Price It Right today, and never price on guesswork again.
Written by Faith Ojonugwa Iyanda, PHAYTE_CREATIONS: Crafting elegance, one piece at a time.