PRICE IT RIGHT

A Practical Pricing & Costing Guide for Creatives, Makers and Service Providers

Stop guessing your prices. Start charging what your work is worth, and know exactly why.

You finished the piece. You counted what you spent on materials. Then you wondered, "So… how much do I charge?"

Maybe you've spent days on something beautiful and been paid barely enough to cover your costs. Maybe you've been afraid to raise your prices, or you've copied a competitor's rate and hoped for the best. Or you're busy all the time and still struggling to restock.

You don't have a talent problem. You have a pricing system problem, and this ebook fixes it.

Price It Right is a clear, step-by-step guide to costing and pricing for creatives. It's written in plain language, with no accounting jargon and no maths degree required. Every example uses Nigerian naira (₦), so you can follow along with realistic numbers.

Who this is for

Crochet artists and knitters
Jewellery makers
Fashion designers and tailors
Bakers and cake makers
Graphic designers, photographers and writers
Tutors and workshop hosts
Anyone selling handmade products or creative services who is new to business

What you'll learn

Understand your real costs

The difference between costing and pricing, and why you need both
How to count materials, labour, overhead, packaging, delivery, payment fees and waste
Why pricing from materials alone quietly eats your profit

Calculate your prices with confidence

A simple step-by-step method for costing any finished product
Three core pricing methods: cost-plus markup, target profit margin, and market- and value-informed pricing
The markup vs margin mistake that makes many creatives charge less than they planned
A 13-step pricing process you can repeat for every new product or quote

Price services, classes and workshops

How to price consultations and creative services, including preparation and follow-up time
How to build Basic, Standard and Premium packages with clear differences
How to calculate the fee per student for classes, and work out your minimum enrolment

Handle real-world situations

Custom orders, deposits and balances
Rush fees, revision limits and alterations
Why a "small" 10% discount can cut your profit by over 40%, with the numbers shown
What to do when your calculated price feels too high

Communicate like a professional

Ready-to-adapt sample quotations for a product, a consultation and a class
A polite, confident reply to "That is too expensive"
A checklist of what every quotation should include

Build a system that lasts

How to keep a cost sheet and quotation log
What to track beyond sales, and how to separate business and personal money
A review schedule so your prices keep up with changing costs

Inside the ebook (50 pages)

14 practical chapters
6 worked pricing examples with full calculations: crochet cardigan, handmade jewellery, custom fashion, small-batch baking, graphic design and group creative class
3 printable practical worksheets: product costing, service pricing, and class pricing
A pricing review checklist to use before every quote
A quick-reference sheet of all 9 pricing formulas
A glossary of pricing terms in simple language
10 common pricing mistakes, and exactly how to fix each one

Bonus companion resources

Price It Right is designed to work alongside:

Creative Pricing & Costing Workbook (Excel): enter your costs and test different prices for products, services and classes.
Printable Pricing Worksheet (PDF): complete it every time you quote or review a price.
Worked Pricing Examples Library (PDF): more calculations across different creative businesses.

Why this ebook is different

Most pricing advice is generic and written for big companies. This guide is written for the creative who works alone, wears every hat and needs a practical answer today. It doesn't just tell you to "value your work." It shows you the exact calculation, using ₦ figures you'll recognise.

You'll finish with something better than motivation: a pricing system you can use every time a customer messages you.

Your creativity deserves a sustainable business.

Get your copy of Price It Right today, and never price on guesswork again.

Written by Faith Ojonugwa Iyanda, PHAYTE_CREATIONS: Crafting elegance, one piece at a time.