
What Is CPA Marketing & How Do I Do It?
Of all the marketing methods and strategies, there’s a definite wrong way
and a right way to go about CPA marketing.
“CPA” stands for “cost per action” – and (unlike Pay-Per-Click, where, no
matter what action is taken, you are still credited simply for the click-
through), a specific action has to be taken by the person clicking through,
before you can receive any compensation.
Some of these actions could be:
Providing an email address
Providing a name and email address
Providing a zip code
Providing a phone number
Providing full contact information
Making a purchase