Ayobami Jegede

Nothing warms the cockles of a salesperson more than getting a new client.Often you are able to secure that new client because you have a quality core good or service that is provided at a competitive price.While you may not make a great deal off that initial offering, there will no doubt be the chance to build on your initial rapport with your new client and engage in the task many sales people know as “up-selling.”

Using Facebook Ads to Grow Your Facebook Page FansOne of the easiest ways to increase your Facebook likes is through the use of Facebook Ads, which allow you to target specific demographics, which means it will allow you to bring the traffic you desire to your page. Do not confuse Facebook Ads with Google Ads, because they are not the same. Google Ads will show up when a person actively searches your keyword(s). They will usually want to know what you are offering at that time, which elicits a click that is relevant to their search. Facebook Ads don’t work that way. A Facebook Ad shows up when a person is browsing their News Feed so they likely don’t have any intent to purchase from you at that time. That means you must offer incentives to drive clicks on the Facebook Ad using one of the three methods –coupons, contests, or ebooks.