If you’ve been thinking about launching an online course, you’re not alone. With more people turning to the internet for learning, selling online courses is one of the best ways to make money online. Whether you’re a coach, freelancer, business owner, or just someone with valuable knowledge to share, creating an online course can be a game-changer.

But before you get started, you probably have a lot of questions: How much can you make? What’s the best platform to use? How do you price your course? Don’t worry—I’ve got you covered. In this guide, we will answer the top 10 questions about launching an online course successfully.

1. How much can I make selling online courses?

The earning potential for online courses varies widely. Some creators make a few hundred dollars a month, while others generate six or seven figures per year. Your income depends on factors like:

• The demand for your course topic
• How well you market your course
• Your pricing strategy
• The size of your audience

For example, if you sell a course for $50 and 100 people buy it, that’s $5,000 in revenue. If you price it at $200 and get 500 students, that’s $100,000. The key is to create a valuable course that people are willing to pay for and promote effectively.

Read: Your 8-Free-Tool Starter Kit For Launching A Profitable Online Course In 2025

2. What are the best online course platforms?

There are several platforms where you can host and sell your online course. Still, Selar

is the best platform for Nigerian and African creators, offering flexible pricing and multiple payment options. There are other options, like Teachable and Thinkific. Choosing the right platform depends on your needs, budget, and where your audience is most active.

3. How do I start an online course?

Pick a topic that you’re knowledgeable about and that others want to learn. Validate your idea by checking if people are searching for it or willing to pay. Outline your course by breaking it into modules and lessons, then create the content—whether it’s videos, written materials, or presentations. Choose a platform to host and sell your course, then set a competitive price by researching similar courses. Build a compelling sales page that highlights the benefits and markets your course using social media, email, and ads. Once you launch, engage your students by offering support, updates, and a community space. If you want a more detailed breakdown, we have a step-by-step guide to help you through each stage of the process.

4. How do I market my online courses?

Marketing is one of the biggest factors in your course’s success. Here are some effective ways to market your course:

• Leverage social media: Share valuable tips and promote your course on platforms like Instagram, Twitter, and LinkedIn.
• Use email marketing: Build an email list and send targeted campaigns.
• Run ads: Use Facebook and Google ads to reach a larger audience.
• Collaborate with influencers: Partner with content creators in your niche.
• Offer discounts: Limited-time promotions can drive more sales.

Here’s a more detailed guide on how to market your online courses

5. How do I price my online course?

Pricing can make or break your sales. Here are some tips to help you decide:

• Research competitors: See how similar courses are priced.
• Consider your audience: What can they afford, and what value are you offering?
• Offer multiple pricing tiers: Basic, standard, and premium options can appeal to different buyers.
• Use psychological pricing: Prices ending in .99 or .95 can encourage more purchases.

6. How long does it take to create an online course?

It depends on the course length and format. A short course (1-2 hours of content) can take 1-2 weeks, while a full course (5+ hours) may take a few months. Focus on the quality of your course, not just speed.

7. Do you need to be an expert to launch an online course?

No. You don’t need to be the best in the world—just one step ahead of your audience. If you know more than your students and can explain things clearly, you’re good to go.

8. What equipment do you need to create an online course?

To create an online course, you need a smartphone or camera for recording videos, a microphone for clear audio (which matters more than video quality), a laptop for editing and uploading content, lighting (like a ring light or natural light for better visuals), and screen recording software (such as Loom, OBS, or Camtasia) if you’re teaching software-based skills. We compiled a list of tools you need here. 

Read: 10 Best Software & Tools for Easy Course Creation 

9. How do I create engaging content for my course?

Creating engaging content is crucial for keeping your students interested and ensuring they get value from your course. Start by breaking down complex ideas into simple, digestible chunks. Use a variety of formats like videos, worksheets, quizzes, and downloadable resources to cater to different learning styles. Add storytelling elements and real-life examples to make your lessons more relatable. Keep your videos short and to the point, and encourage interaction through discussion boards or live Q&A sessions. The more interactive and dynamic your course is, the more likely students will stay engaged and recommend it to others.

10. What if I don’t have a large audience to promote my course to?

Starting without a big following can feel intimidating, but don’t worry—many successful course creators started from scratch. Focus on building your audience gradually by sharing valuable content related to your course topic. Start with your existing network, whether it’s friends, family, or colleagues. Leverage social media platforms and join communities where your ideal students hang out. Offer free content like webinars or downloadable resources to attract potential buyers. Over time, as you continue delivering value, your audience will grow, and so will your sales. Everyone starts somewhere, so don’t let the size of your audience stop you from launching. 

Read: You can read how other creators did it in our series

Now that you have answers to the top 10 questions about launching an online course, it’s time to take action. Hosting your course on Selar will give you the tools and support you need to earn like crazy while providing value to your students. 

Turn your knowledge into income. Start creating and selling your online course on Selar https://selar.com/features-courses?utm_source=article&utm_medium=blog&utm_campaign=questions+about+courses_blog+post+&utm_id=questions+about+coursestoday.