If there’s one thing being a creator teaches you, it’s that its not enough to simply hope for the best. You have to know what is best.

And one major area where “hoping for the best” shows up is running ads. Take Bella, for example. She is a fitness coach who has been running TikTok ads. People are clicking. But then what? Are they buying? Are they just adding to the cart and disappearing? Or are they simply clicking and then leaving?

If, like Bella, you’ve been guessing, we have good news. You don’t have to do this anymore. You can now know for sure.

Selar now supports TikTok Pixel integration!

This means you can finally see exactly what happens after someone clicks your ad. And more importantly, you can use that data to sell more.

Here’s everything you need to know.

First, what is TikTok Pixel?

TikTok Pixel is a small piece of tracking code from TikTok for Business. When it’s connected to your store, it watches what your visitors do and sends that information back to your TikTok Ads Manager. Then TikTok uses those notes to make your ads smarter.

What can you actually do with it on Selar?

Once your TikTok Pixel is connected to your Selar store, four things open up for you:

1. See which ads are actually bringing in sales

Not clicks. Not views. Sales. You’ll know which specific ad led a customer from TikTok to a completed purchase on your Selar page. 

2. Retarget people who didn’t complete their purchase

Someone visited your product page, added it to the cart, and left without buying. That’s a warm lead. With Selar’s TikTok Pixel, you can run a targeted ad just for that group and bring them back. You can retarget people who:

• Viewed your product page
• Added a product to the cart
• Started checkout but didn’t complete the purchase

3. Let TikTok optimise your ads automatically

When TikTok knows who’s buying from your store, it gets better at finding more people just like them. The more purchase data it collects, the smarter your ad delivery becomes. Less guesswork, better results.

4. Build lookalike audiences

TikTok can look at the profiles of people who have already bought from you and find new users who behave the same way. This is one of the most powerful ways to scale your TikTok ads without starting from scratch.

What does Selar track automatically?

Once you connect your Pixel, Selar automatically sends these four events to TikTok:

• Product Page View (when someone opens your product page)
• Add to Cart (when a customer adds your product to their cart)
• Initiate Checkout (when a customer begins checkout)
• Successful Purchase (when a customer completes a purchase)

Together, these four events give you a full picture of your customer’s journey from the moment they land on your page to the moment they pay.

How to connect your TikTok Pixel to Selar

It takes less than two minutes. Here’s how:

1. Log in to your Selar dashboard
2. Open the Menu
3. Click Integrations
4. Select TikTok Pixels
5. Paste your TikTok Pixel ID
6. Click Update

That’s it. Selar starts sending your event data to TikTok automatically from that point.

Don’t have a Pixel ID yet? Here’s how to create one

You’ll need to create a Pixel in your TikTok Ads Manager first. Follow these steps:

7. Log in to TikTok for Business
8. Select your Ads Manager account
9. Click Tools, then select Events
10. Click Connect Data Source and select Web
11. Enter your domain URL and choose Manual Setup
12. Select TikTok Pixel + Events API
13. Enter a Pixel Name and click Create
14. You can skip the remaining steps and click Finish

To find your Pixel ID after creating it:

15. Go to Tools → Events → Data Sources in TikTok Ads Manager
16. Select the Pixel you just created
17. Your Pixel ID will be visible in the Pixel details section

Copy that ID, paste it into Selar, and you’re live.

This feature is available on all Selar plans.

Stop hoping. Start knowing.

Running ads without tracking is like selling in the dark. You might make sales, but you don’t know what’s working, what’s wasting your budget, or who to go after next.

TikTok Pixel on Selar changes that. Connect it once, and every ad you run from that point forward is backed by real data.

Log in to your Selar dashboard and connect your TikTok Pixel today.