As a creator, it can be frustrating to see a customer click “Buy Now” and not complete their purchase. It feels like you lost a sale. But in most cases, you didn’t.

Abandoned transactions are more common than you’d think, and many of them are recoverable. The customer already showed interest. Something just interrupted the process.

Here’s how it works, and what you can do about it.

What’s really happening when a sale is abandoned

On Selar, a transaction starts when a customer clicks “Buy Now.” If they don’t complete the payment, whether they leave the page, their payment fails, or the session times out, it’s marked as abandoned.

This happens for simple reasons:

• They got distracted
• Their payment didn’t go through
• Their network was unstable
• They paused and didn’t come back

It’s not a rejection. It’s just an incomplete purchase.

What Selar is already doing for you

When this happens, Selar doesn’t just notify you, it also helps you recover the sale.

You get notified

You’ll receive an email showing you:

• What the customer tried to buy
• The total amount
• The customer’s details

It also lets you know that Selar has already followed up with them.

If you want to reach out yourself, you can.

The customer gets a follow-up

Selar automatically sends emails to the customer:

• 15 minutes after they leave
• 24 hours later

Each email includes a temporary virtual bank account they can pay into directly.

The account stays active for 6 hours, so they have time to complete the payment without starting over.

Once payment is made:

• The sale is completed
• The product is unlocked
• Both you and the customer receive confirmation emails

The customer doesn’t need to revisit your store or click any links.

Everything is handled for you.

Bank transfer at checkout

Another common reason customers drop off is not seeing their preferred payment option.

To fix this, bank transfer is now available directly on the checkout screen for Naira payments.

Customers can choose to pay via transfer right away, completing their purchase without extra steps.

Once payment is made:

• The sale is completed
• The product is unlocked
• Both you and the customer receive confirmation emails

This reduces drop-offs before they even happen.

Want to recover more sales? Add your own touch 

If you’re on the Pro plan, you can customise the email your customers receive after abandoning their purchase.

This lets you:

• Speak in your own voice
• Remind them what they’re getting
• Give them a small push to complete the purchase

It’s a one-time setup, and it runs automatically after that.

One small improvement you’ll notice

Previously, you might have received multiple notifications if a customer tried to pay more than once.

Now, you’ll only get one notification per customer per product.

What this means for you

Abandoned transactions are normal.

What matters is what happens next.

With Selar:

• Customers are automatically followed up
• They get an easier way to complete payment
• And you can step in if you want to

You don’t need to set anything up. It’s already working.

If you want more control, you can upgrade to Pro and customise your emails.

Or head to your dashboard to see your abandoned transactions.

Because in many cases, that sale is still within reach.