If you run Meta or TikTok ads to sell products on Selar, there’s a new upgrade designed to improve how your campaigns learn from conversions.

Selar now supports Meta Conversions API (CAPI) and TikTok Events API.

This means your conversion events, especially Purchase events, can now be shared with Meta and TikTok through an additional server-side connection alongside your existing Pixel setup.

For creators and businesses running conversion campaigns, this matters because the quality of your conversion signals directly affects how well your ads optimize over time.

And when your ad platforms receive stronger Purchase signals, they become better at finding people likely to buy from your store.

Conversion campaigns are only as good as the signals behind them

Every time someone interacts with your ad, visits your store, starts checkout, or completes a purchase, that activity becomes a signal that platforms like Meta and TikTok use to optimize your campaigns.

These signals help answer questions like:

• Which audiences are most likely to convert?
• Which campaigns are driving real purchases?
• Which users should ads be shown to more often?
• How should budget be distributed for better results?

The stronger and more consistent those signals are, the more effectively ad platforms can optimize for outcomes that actually matter to your business.

That’s why Purchase events are so important.

A Purchase event tells Meta or TikTok that someone didn’t just click an ad or browse a page. They completed a transaction.

For creators focused on revenue, this is one of the most valuable signals your campaigns can generate.

What changes with Meta CAPI and TikTok Events API

Before now, your Meta Pixel and TikTok Pixel already helped track customer activity on your Selar store through browser-based events.

That foundation remains important and continues to work exactly as before. What’s new is that Selar can now also send events directly to Meta and TikTok through Conversions API and Events API. This creates an additional server-side layer that works alongside your Pixel setup to strengthen how conversion events are shared with ad platforms.

In practical terms, your campaigns now receive stronger Purchase signals from your store, helping Meta and TikTok build a more accurate understanding of which users are actually converting.

And when ad platforms learn more accurately from completed purchases, they can optimize campaigns more effectively toward future buyers.

Why this matters for creators running ads

Most creators don’t struggle because they can’t launch campaigns.They struggle because scaling conversion campaigns requires quality optimization data. 

As campaigns grow, ad platforms depend more heavily on conversion signals to:

• Improve targeting
• Reduce wasted spend
• Optimize delivery
• Find higher-intent buyers
• Improve conversion efficiency over time

This is especially important for creators selling:

• Online courses
• Digital downloads
• Memberships
• Coaching programs
• Consulting offers
• Event tickets
• Paid webinars
• Subscription products

In all of these cases, Purchase events are often the strongest indicator of campaign quality. The better those signals are communicated back to Meta and TikTok, the better those platforms can optimize toward people likely to buy.

Stronger signals create better feedback loops

One of the most important parts of performance marketing is the feedback loop between your store and your ad platform.

Someone sees an ad.
They click.
They browse.
They buy.

That purchase data then feeds back into Meta or TikTok so the platform can learn from the conversion and improve future delivery. The clearer that feedback loop becomes, the smarter optimization gets over time. This is why strengthening Purchase tracking matters so much.

You’re not just tracking sales more effectively. You’re improving the quality of the learning signals that power your campaigns.

Supported events on Selar

Selar currently supports:

• View Content
• Add to Cart
• Initiate Checkout
• Purchase
• Search

While every event contributes to understanding customer behavior, Purchase remains the most important event for creators focused on scaling revenue through ads.

What you can expect

With Meta Conversions API and TikTok Events API enabled on Selar, creators can benefit from:

• More reliable Purchase tracking
• Stronger conversion signals for optimization
• Better attribution visibility
• Improved campaign learning
• Better optimization toward actual buyers
• Stronger long-term conversion performance

This doesn’t change how you currently run ads.

Instead, it strengthens the conversion data your campaigns already rely on.

Setting it up on Selar

Getting started only takes a few minutes. We’ve created both a walkthrough article and a video tutorial to guide you through the setup process step by step.

👉 Watch the Meta Tutorial Guide here

👉 Watch the TikTok tutorial: here

Better Purchase signals for better campaign performance

Your Meta Pixel and TikTok Pixel already help track activity across your Selar store. Now, with Meta Conversions API and TikTok Events API support, your campaigns gain an additional layer of Purchase tracking designed to strengthen optimization signals over time.

And in performance marketing, stronger Purchase signals often lead to better optimization decisions. If you already run Meta or TikTok ads on Selar, enabling CAPI and Events API is one of the simplest ways to improve the quality of the conversion data powering your campaigns.

Enable Meta CAPI and TikTok Events API on Selar today and give your ads stronger signals to optimize from.