Ebooks have become one of the easiest ways to make money online in Ghana. They’re simple to create, easy to share, and perfect for anyone looking to turn knowledge, experience, or ideas into a steady stream of cash.

For most people, creating an ebook is not the hard part. You’ve already done the work by writing something helpful, insightful, or practical. You know it has value, but you’re stuck on how to make money from it easily.

Selar was built to make this easy for African creators. So, whether you’re teaching budgeting, providing exam prep tips, or telling your personal journey, Selar gives you the structure, payment tools, and digital delivery system to start earning from your knowledge.

This article will break down everything you need to successfully sell your ebook in Ghana using Selar, from powerful features you can use before launch, to smart ways to increase your sales once you’re live.

Why Sell an Ebook in Ghana Right Now?

Let’s start with the obvious: data costs are dropping, mobile phones are in circulation, and more people are getting comfortable buying things online, including digital products.

In Ghana today, people aren’t just scrolling online for vibes. They’re looking for answers, hustle guides, fitness routines, playbooks, and even relationship advice. If it solves a problem, there’s a market for it, and ebooks are one of the easiest ways to meet that need.

They’re affordable for buyers and simple to create. Once you create one and upload it online, you can keep earning from it over and over again, without printing a single page. You also don’t need a massive following to make sales. In fact, some of the best-selling ebooks in Ghana started with small communities on WhatsApp or Instagram. 

Local creators in Ghana are already taking advantage of this, which means there is a market for useful and affordable content, and the barriers to entry are almost gone. You don’t have to request people to send you money on MoMo with a “screenshot” before sharing your Google Drive that has the ebook. 

Selar automates the process, so all you have to do is focus on writing and promoting while we handle the rest, including payment and product delivery.

What Do You Need Before You Sell Your Ebook?

If you’re wondering, “If you’re ready to sell an ebook”, don’t worry, that’s the most common hesitation creators have before they start. The good news is, we have already broken this down beautifully in this beginner-friendly guide for Nigerian creators. And yes, it 100% applies if you’re in Ghana too. It covers:

• How to choose a topic people will pay for
• How to format your ebook and design a simple cover
• How to stop overthinking and just get your ebook out there

Go read that article if you’re still in the prep stage. But if you’re already sitting on a finished PDF, let’s move forward. After creating your ebook, it’s time to upload it to Selar and set everything up, step by step.

How to Upload and Sell Your Ebook on Selar

If you already have your ebook ready, uploading it to Selar is quick, beginner-friendly, and requires zero tech skills. You don’t even have to guess your way through it; we’ve got a full walkthrough you can follow.

Watch this video to see exactly how to upload and sell your ebook on Selar: 

In just under 6 minutes, you’ll learn:

• How to add your PDF
• Set your price in GHS or USD
• Customise your checkout page
• Go live and start selling instantly

After uploading, test your link like a buyer would see how it looks on mobile, what the checkout feels like, and how the download works. 

How to Sell an Ebook in Ghana with Selar

Whether you’re starting with 50 followers or just a group chat of friends, these are the building blocks of successful ebook sales on Selar. Let’s break it down:

1. Create a Solid Ebook

Before you ever think of uploading your ebook, focus on creating something that solves a problem. Your ebook should be clear, actionable, and tailored to your audience’s pain points. From a budgeting strategy, study guide, or a step-by-step tutorial, structure your content with digestible sections, make it scannable, and focus on practical outcomes. It’s also important to keep it visually appealing, you can use Canva to create a clean layout and an eye-catching cover that immediately communicates value.

2. Set Up Your Selar Account

Sign up on Selar and create a free account. Once you’re signed in; 

Go to your dashboard and click “Add Product.” 

Choose the “Digital Product” option when prompted. This is where you’ll upload your PDF, give it a name, set your price, and write a short description. 

You can also upload your cover image and customise your product page to make it more appealing to buyers.

3. Enable Payment Options

For creators in Ghana, Selar supports local payment methods like MTN Mobile Money, Vodafone Cash, and AirtelTigo Money. This is important for reaching local buyers who trust and prefer these channels. You can also accept international payments in currencies like USD, GBP or any currency if your audience is outside Ghana. 

All you need to do is set your preferred payout method in your dashboard. Selar ensures the process is secure, automated, and designed for creators to get paid without friction.

4. Optimize Your Product Page

When someone lands on your ebook’s page, they should feel confident enough to buy instantly. That’s why your product page needs to do more than just exist. Write a clear, relatable description that highlights what your ebook helps the buyer achieve. Include your backstory if it makes the ebook more relatable. 

Upload a crisp, professional-looking cover image that visually sells your topic. And if you’ve gotten early feedback or testimonials, don’t be shy, add those in to build social proof. 

5. Promote your Ebook 

Even the best ebook won’t sell if no one knows about it. Share snippets and lessons from your ebook on WhatsApp, X (Twitter), Instagram, or even TikTok. Post stories behind the book, or film yourself breaking down key tips. You can also use Selar’s built-in affiliate feature to let others promote your ebook for a commission.

6. Leverage Additional Selar Features

Selar provides a lot more than just a checkout page. You can monitor your sales performance with its built-in analytics dashboard, see which days perform best, what prices convert, and who your top buyers are. You can also create discount codes to increase urgency during launches or seasonal campaigns. If you have other digital products, you can use the upsell & cross-sell feature to recommend related offers at checkout. It’s an easy way to increase order value without being pushy.

How to Market Your E-book

Most creators won’t admit to this, but most time, ebooks fail because nobody knows they exist. Without a strategy, consistency, and a little courage to promote yourself, all your effort will be a waste of time.

Here’s how to get your first (and next) sales even if your only audience is your WhatsApp contact list. Eventually, you’ll have to expand into other channels to increase sales.

1. Start With Your Inner Circle

Yes, your friends, your group chats, and even your ex-classmates. These are the people most likely to buy, support you, share with others, and give honest feedback. Send a personal broadcast with your product link + short note like:

“Hey! Just dropped my first ebook on how I survived National Service with only ₵300/month. It’s a quick, practical read for anyone trying to budget better. Check it out here: [your Selar store link] — I’d love your thoughts or a repost 🙏🏽”

2. Pin it on WhatsApp, IG Bio, and Twitter Profile

Visibility increases sales. Wherever people find you online, make sure your ebook link is the first thing they see. Add a line like: “Download my ₵30 budgeting guide—[your Selar store link]”

3. Create Short Content Around the Problem Your Ebook Solves

If your ebook teaches budgeting, post content like:

• “3 things stealing your money every month”
• “How I saved ₵1500 in 3 months without earning more”
• “Why most people fail at budgeting (and how I finally got it right)”

End each post with: “Wrote more about this in my eBook —[your Selar store link]”

Use TikTok, Instagram Reels, X, or even a simple video on your WhatsApp story.

4. Leverage Selar’s 40K Affiliates

Selar allows other creators and affiliates to sell your ebook and earn a commission (that you set). Set a 20–30% commission and invite friends, micro-influencers, or community admins to promote for you. They win, you win, and it costs you nothing upfront.

5. Turn Your Ebook Into Value Threads or Posts

You can share honest values on social media that make people curious. Break your ebook into bite-sized tips or lessons, then post them like this:

“Here’s the budgeting rule that helped me go from broke to balanced:
Pay yourself 30% first, pay bills second, and survive on the rest.
I explain how I did this (and how you can too) in my new eBook. ₵30 only.
Link in bio / [Selar link]”

You don’t need thousands of followers to make your first 10–50 sales in Ghana. You just need to show up consistently and confidently and let the people who need your message find you.

Selling an ebook in Ghana is for anyone with something valuable to say. If you’ve written it, you’ve already done the hardest part. Now it’s time to let that work earn for you, and someone out there is willing to pay for what you already know. So don’t sit on it. 

Start selling your ebook today and let Selar help you turn your knowledge into income.