Tolu Falode is a Christian dating coach, speaker, and relationship strategist with over a decade of experience helping women of faith date intentionally. She has built a community of over 100,000 women and helped countless clients move from dating confusion to clarity, with many entering serious relationships or marriage within a year.

But here is what makes her story remarkable on another level: she’s spent almost a decade on Selar, and she has made a sale every single year! That is a record no other creator on the platform holds.

This is the story of how she built it.

Tolu came to Selar in the early days of the platform around 2017, when selling digital products in Nigeria was largely uncharted territory. She had already seen an opportunity nobody around her was taking seriously yet.

“My friends were like, ‘a dating coach? What’s a dating coach?’ They found it funny. But nobody’s laughing anymore.”  Tolu Falode

She started by selling books. The numbers were decent; a strong month might bring in around ₦700,000 to ₦1,000,000, but the demand was there. People were paying. That first customer, who paid her around ₦8,000, was all she needed to know this was real.

Since 2017, Tolu and Douglas Kendyson, Selar’s founder, have been speaking at least once a month. She would give direct product feedback, telling him what she needed from the platform, pushing for improvements. In return, she kept showing up, selling, and building.

She Started Charging In Dollars Before It Was Normal

One of the earliest and most consequential decisions Tolu made was to stop pricing her products in naira.

“It’s important that you offer payments in a stable currency. I started charging in USD. Even if you are in Nigeria, that is the price.” – Tolu Falode

At first, she faced pushback. Why dollars, in Nigeria? She held the line. Because she had already identified that her ideal client was not primarily someone based in Lagos or Abuja. She was building for Nigerian women in the diaspora: in the States, the UK, and Canada. Women for whom paying $300, $1,000, or even $4,000 for coaching was not only a fair price but also affordable.

Selar’s infrastructure made this possible. With the ability to accept payments in foreign currencies and ensure smooth payouts, Tolu could target a global market without the friction that would have slowed her down elsewhere.

She went from selling ebooks to charging $4,000 a session by following the money 

Tolu tried different formats over the years, like e-books, WhatsApp groups, and courses. What she found was that none of those unlocked the same kind of consistent, premium revenue that one-on-one coaching did.

“One of my coaches told me: they just want access to you. And the product that people will pay you for will come very simply. It won’t be hard.”

The first time she offered a one-on-one consultation, people bought immediately. She first pushed her prices higher to $500, then to $1,000, and even beyond, and her clients never stopped coming.

Today, her one-on-one packages start at $4,000. Her group programmes run from $300 to $3,000 and above, depending on access level. And she has the results to back up the pricing: Many of her clients who were stuck in frustrating dating patterns left with clarity, and many entered serious, committed relationships within a year. Two client engagements have already happened in 2025 alone.

While everyone was growing audiences, she was growing revenue. 

At 50,000 Instagram followers, Tolu made a decision that felt scary at the time; she stopped chasing viral content and shifted her entire focus to selling.

“My coaches said to me: Do you want to grow followers, or do you want to make money? I said I want to make money. So I set aside viral content and focused on selling my product.” -Tolu Falode

She invested in coaches who were already operating at the level she wanted to reach, people making millions with fewer than 20,000 followers. She paid to learn how to sell, how to package her offer, how to communicate value so clearly that the price became secondary.

Today, Tolu’s platform has grown past 100,000 followers across her channels. But she does not measure success by that number. The only metric she tracks is the number of people buying.

You don’t have to be a business coach to succeed on Selar.

Tolu’s story is built on relationships and faith. Still, the approach she discovered to find eager customers, price her expertise fairly, and make steady sales works in more areas than you might think.

Consider the creator who used parenting knowledge to earn over ₦203 million in sales. There was no trendy niche or business angle, just a clear understanding of parents’ challenges and a product that truly helped. The strategies may vary, but the results are just as impressive.

Read the story of how she built a ₦203 million parenting business on Selar here

Tolu works a nine-to-five and still sells a product every single year. Here’s how:

Tolu still works a nine-to-five in the financial services industry. She runs her coaching business alongside it, and she has sold every year for almost 10 straight years.

How?

“You have to treat this creator journey like a job. I started asking: What is our target this week? How many clients did we bring in? What is the goal for next month? I put systems in place, so my nine-to-five doesn’t negatively affect my growth trajectory.” – Tolu Falode

The passion got her started, that first ₦8,000 payment kept her going, but it is the systems she built around selling, client onboarding, and delivery that have made consistency possible for a decade.

What she would do differently

If Tolu could go back to 2016 or 2017, she would skip selling books and go straight to one-on-one coaching at a starting price of at least $500 USD.

She would also tell herself earlier what she eventually figured out: your follower count is for visibility. Your revenue comes from knowing exactly who your client is, what they will pay for, and why your product delivers the results they cannot get anywhere else.

“Find your people. Then find your product. Then find your platform. Then find your price point. In that order.”

Here’s your absolute clue to start selling on Selar

Tolu’s story is not about luck or timing; it is about showing up with the right product, charging what it is worth, and building the systems to sustain it month after month, for a decade.

Selar is Africa’s leading platform for creators selling digital products, services, courses, subscriptions, and event tickets. With 438,000+ creators and over ₦9.8 billion in payouts, we are built for the long game.

Ready to build your own streak?