Everyone’s searching for ways to make money online in Nigeria. Some people freelance, some trade crypto, and others resell products as affiliates. But most of these hustles demand endless time and energy. Once you stop working, the income stops, too.

But that’s not the same with online courses. You build once, and people can keep buying for months, even years. Sounds exciting, until you’re faced with the big question: where do I even start?

That’s exactly what we spoke about in a recent webinar with Lucky Elohor, better known as Digital Creator Chic. Lucky is a digital entrepreneur who has built multiple six-figure income streams from courses and guided hundreds of creators, coaches, and professionals to do the same.

In our conversation, she broke down:

• How to identify your most profitable course ideas
• The process of structuring and packaging your knowledge
• Smart ways to market and build an audience that buys
• And the exact framework she uses to hit ₦1M+ in monthly sales consistently

That being said, let’s dive right in!

Popular Ways Nigerians Make Money Online

If you type “how to make money online in Nigeria” into Google, you’ll get thousands of suggestions. Some of the most common include freelancing on platforms like Upwork or Fiverr, reselling products through Jumia or Konga, doing affiliate marketing, trading crypto, or even starting YouTube channels.

These are all valid paths, but most of them rely on everyday hustle. If you stop working, the money stops too. If you don’t have gigs, freelancing stops. Even YouTube ad revenue can dry up if you take a break.

That’s why Lucky’s story carries a different weight. During the pandemic, when many Nigerians were struggling, she was joining every free or cheap online class she could find, soaking up more than 50 skills. But instead of trying to cash out fast, she asked herself: “Which of these skills can I actually build into something scalable?”

Her answer was Facebook Ads, and turning that into her first online course completely changed her trajectory.

Is Selling Online Courses a Smart Move?

Now, most online income streams are tied to how much time you can give. If you’re freelancing, you’re trading hours for paychecks. If you’re reselling, you’re constantly restocking.

But, online courses flip that script. Among all the popular ways to make money online in Nigeria, online courses stand out because they allow you to multiply your impact without multiplying your hours. You build once, and keep selling whether you have 100 followers or 100,000.

That’s why Lucky Elohor calls herself a course creator before anything else. In her words:

“I monetise my knowledge. I make money from my knowledge.”

Her first attempt at selling a course didn’t go as planned; only 8 people bought it, and she lost money on ads. But instead of quitting, she studied what went wrong, learnt more about who she was serving, the problem and how to position her message.

When she relaunched with that clarity, over 400 people signed up for her ₦2,500 course. That single launch crossed the ₦1 million mark, and she did it with fewer than 500 Instagram followers.

This is why online courses are such a powerful way to make money online in Nigeria. You don’t need celebrity-level fame, nor do you need lots of startup capital. Instead, you need a skill, a story, or an experience people are willing to learn from and a system to package, market, and sell it.

With Selar, the packaging and selling part is easy because you get a home for your course, local payouts in naira, affiliate options, and even built-in marketing tools that make scaling to ₦1M a lot less intimidating.

So, while most hustles keep you chained to constant effort, online courses allow you to build an asset that grows with you.

Step-by-Step Guide to Making ₦1M Monthly From Courses

Selling online courses sounds glamorous when you see the headline numbers, but it usually starts messy. Lucky Elohor’s first course launch was a total flop. She spent ₦150,000 on ads and made just ₦46,400 back, and only eight people bought the course.

But that failure was the foundation for her success. By the time she launched her second course, she had refined her process and made her first ₦1M in a single month. Here’s the step-by-step roadmap, drawn straight from her journey:

Step 1: Start With Clarity, Not Just Passion

Lucky’s first mistake was being too broad: “Come and learn Facebook Ads.” Everyone heard the message, but no one felt it was for them. Don’t sell to “everyone.” Define a clear audience, a specific pain point, and one promise your course delivers.

Step 2: Validate Before You Build

Instead of rushing to record videos, test if people will pay for your idea. Lucky calls this the clarity phase of her BPLP framework (Before Pre-launch, Pre-launch, Launch, Post-launch). This is where you survey your audience, host a free webinar, or even presell your course before creating it.

Step 3: Be Smart With Your Pricing

Her first course sold for ₦5,800  and barely moved. The second one at ₦2,500, not because it was “cheaper,” but because it matched the purchasing power and urgency of her audience. Over 400 people signed up. 

Step 4: Don’t Wait for a Big Audience

At the time, Lucky had fewer than 500 Instagram followers. Yet she made ₦1M in sales. The secret was messaging and confidence. In her words:

“Your audience can see through you. If you don’t believe in your value, they won’t either.”

Step 5: Build Multiple Entry Points

Another mistake Lucky corrected was relying on just one free webinar. Now, she uses multiple funnels like webinars, ebooks, WhatsApp classes, and Instagram Lives,  all leading to the same offer. That way, if one entry point doesn’t click, another one will.

Step 6: Launch With Consistency

Lucky used to wing her launches. Now, she prepares at least 50% of her content and emails in advance. That consistency builds trust and makes it easier to stick to the plan even when sales feel slow at first. And as she shared:

“Some people buy on Day 1. Others buy on Day 30. If you quit halfway, you lose them.”

This is the roadmap Lucky used to turn a flop into her first ₦1M month. Her process covers: clarity, pricing, multiple funnels, and consistent execution.

Best Platforms to Sell Online Courses in Nigeria

Once you’ve packaged your knowledge into a course, the next question is: “Where do I sell it?” There are plenty of platforms out there, both global and local, but not all of them work smoothly for Nigerians. 

We’ve already broken down the pros and cons of both global platforms and local ones in detail. You can read our full comparison here: Best Places to Sell Courses Online in Nigeria.

TLDR: If your goal is to hit ₦1M in course sales, the platform you choose matters a lot. And this is where you need Selar. Selar isn’t just a course host; it’s a full creator toolkit. With Selar’s course features, you can:

• Upload unlimited course videos, PDFs, and audios directly to your store.
• Create sleek, professional-looking course pages without touching code.
• Automate email campaigns, offer discount codes, and set up drip lessons.
• Issue completion certificates to keep students motivated.
• Bundle courses with ebooks, memberships, or coaching for bigger offers.
• Accept payments in naira, cedis, shillings, pounds, or dollars, then withdraw straight to your local account.
• Protect your content with built-in security to stop piracy.

In other words, Selar takes care of the heavy lifting so you can focus on creating valuable content and marketing it. If you’re serious about making ₦1M monthly, this is the platform that scales with you.

Marketing Strategies to Hit ₦1M Monthly

Creating your course is only half the story. The bigger challenge is marketing it so people actually buy and keep buying until you hit that ₦1M goal.

This is where you need Lucky Elohor’s BPLP framework: Before Pre-launch, Pre-launch, Launch, Post-launch. After her first failed launch, she realised the difference between struggling creators and profitable ones isn’t the course itself but the system behind the launch.

1. Before Pre-launch: Get Clear First

Most creators try to sell to “everyone.” Lucky calls this the biggest mistake. Broad promises don’t stick; clarity does. Think about it this way: your course is not for the whole world. It’s for one specific person with one specific problem. Write it down, name it clearly, then frame your course promise around solving that problem.

Ask yourself:

• Who is my course really for?
• What problem are they actively struggling with?
• What promise will they confidently achieve by the end?

2. Pre-launch: Warm Your Audience

Lucky is clear on this: you don’t just pop up online with “Surprise, I have a course!” and expect sales. You need to build anticipation. Her pre-launch routine blends consistency and strategy. She:

• Prepares at least 50% of her content ahead of time so she doesn’t burn out halfway.
• Shares “quick results” posts that solve small problems and earn trust.
• Teases the course with polls, freebies, and questions on social media.
• Pre-writes half (or all) of her sales emails before starting the campaign.

“Never launch in less than 4 weeks,” Lucky advises. “People don’t keep money aside waiting for you; you need to warm them up first.”

3. Launch: Go All Out

This is where you stop holding back. Instead of relying on a single funnel, Lucky spreads her message across multiple channels. That way, if one doesn’t click for someone, another will. Some of her go-to launch tactics include:

• Free webinars to showcase value upfront
• WhatsApp classes for more intimate selling
• Instagram Lives to build connections
• Downloadable guides or ebooks as lead magnets
• Ads when the budget allows

She also emphasises consistency: “Even if you post five times a day, most people will only see one or two. Don’t worry about being too visible, repetition builds trust.”

And she tailors her content to all four types of buyers:

• Emotional buyers (stories and inspiration)
• Logical buyers (data, proof, results)
• Specific buyers (a detail that clicks instantly)
• Consistent buyers (they need to see you show up every day)

4. Post-launch: Keep the Funnel Alive

Most creators stop promotion after launch week. That’s a big mistake. Lucky keeps her funnel alive by repurposing content, nurturing new leads, and reopening sales with bonuses or bundles. That’s how she turns a launch into an ongoing income stream rather than a one-time hit. In her words;

“People don’t buy because you showed up once. They buy because you showed up consistently, from Day 1 to Day 30. If you stop halfway, you lose them.”

Managing all this might sound overwhelming, but Selar makes things way easier. With its course feature, you can:

• Host your freebies and lead magnets
• Run affiliate programs to expand your reach
• Automate follow-up emails and coupons
• Bundle courses with ebooks or coaching for upsells
• Track everything in one simple dashboard

Selar takes care of the tech, so you can focus on marketing and selling with confidence.