The Stakeholder Compass (Starter Edition)
You have a good diagnostic product.
The technology works. The price is defensible. The clinical case is solid.
But if you do not know who buys, who influences, who pays, who delays and who uses it, you are still guessing.
The Stakeholder Compass helps you turn that knowledge into a practical market entry tool.
Inside this workbook, you will find:
✓ A 60-person stakeholder register with simple dropdowns
✓ Automatic influence and interest scoring
✓ A decision role check for payers, specifiers and blockers
✓ A live summary of your stakeholder map
✓ A Start Here guide to help you build your first map
✓ Stakeholder lenses for eight types of diagnostics professionals
This resource is ideal for:
• IVD manufacturers and principals
• Distributors and channel partners
• Laboratory owners, chains and managers
• Public health and programme professionals
• Consultants and market access professionals
• Diagnostic startups, local manufacturers and researchers
Your first honest map takes about 40 minutes. After that, spend 15 minutes a week keeping it alive.
This is not a CRM. It is a practical framework for understanding the people behind a market decision.
Works with Microsoft Excel, Google Sheets and LibreOffice. Nothing to install.
Working on a live market entry?
Get the Full Edition for engagement planning, decision maps, contact tracking, risk watchlists, profession-specific starter sets, and a worked Nigerian launch example.
Curated by Nancy Njoku-Attah
Commercial Life Science Manager.