"The book is a must-read for business owners interested in using content to sell what their brand is all about, students and marketing professionals" — BrandSpurNG

"I read through this at work and I didn't know when I finished it. Fantastic content with relatable examples and simple use of language. It will really be a great assets to anyone starting out in content creation and content marketing. I've shared with my network" — CEO, Skills NG

"This ebook is a quick read but the concepts will stay with you for a long time. No matter what field you are in you'll find something here that resonates with you and how it improves your content marketing. I got it the day it was published but now I'm buying it as a gift for a friend." — Sara

"Wow. How content marketing is done is an impressive collection of expanded content and stories that include examples of content marketing in every imaginable style and flavor (including chocolate chip!). Lolade has a true knack for studying content marketing campaigns from history, travel and pop culture and pulling from them actionable ideas that marketers and entrepreneurs can readily use to create their own content marketing blueprint. His conversational writing style, and his evident love for all things marketing, make it an enjoyable read. Highly recommended." — CEO, Krate

"I highly recommend this ebook to anyone interested in reaching a new audience of potential customers with valuable content and without breaking the bank. The eBook is an easy read with actionable insights that's well worth your time. I received a free copy that adds greatly to my overall content marketing strategy execution, with easy-to-understand examples and step-by-step guides to open up remarkable new opportunities." — Timilehin, ex content marketer at Cars 45

"Finished reading it yesterday. It's great. Like really great. I'm going to apply everything to my business. I can now create content strategy, calendar, and a lot more. Thank you, Lolade." — Dayo

"I have read it. And I'm going to distribute the link to getting this eBook to every small business owners in my network. This is gem. Thank you, Lolade." CEO, TOA Marketing

"I love the ISWIS podcasts example. Overall, this is a good e-book. Definitely my go-to document for content creation and marketing." — Abolore

Struggling with Content Marketing? Whether you are a Home Based Business or an independent entrepreneur, how marketing is done will provide you with the information and tools (hacks) you need to dominate the new marketing and advertising landscape on a shoestring budget. Everything has changed… Skip the costly trial and error approach!" — CEO, Fresh and Ready Foods

Why I wrote this eBook

I’ve been putting this eBook together for a while. Since becoming a marketer, I've had countless friends, family members, and strangers reach out to me for advice on content marketing. This book was inspired by their questions, curiosities and a mix of things I have learned.

When people create content for marketing purposes, they tend to focus more on what they don't have control over. It's why SMEs and even marketers get lots of unqualified leads, lots of no show meetings, lots of activity, not a lot of business results.They care too much about the results instead of focusing on the right actions that will drive better business results. I've been doing content marketing actively for more than 5 years, and I've realized that we are powerless over outcomes—Customer Loyalty, Word of mouth, Referrals, Repeated purchases, Social mentions, Shares, Likes, Viral, all are just outcomes that we have less or no control over.

But, we have power over creating and delivering great customer value, satisfaction, and delightful experience to the customers with content marketing and in-turn all the desired outcomes will naturally follow.

This is why I've written this e-book to help you understand what really matters when creating content for marketing.

What's in for you?

If you want an eBook that simplifies content marketing for businesses of different sizes, it’s “how content marketing is done.” Starting with the rationale for adopting content marketing, the eBook progresses through the content creation process to how you define your target audience to customer research, to how you can create an actionable content marketing strategy, cum describing what content works well and how to leverage social media for content exposure. And It concludes with the highly demanded subjects of measurement.

Who's in this for?

The book is best for if you...

🌟 truly have a valuable product or service, it would help you ✓ Capture more leads ✓ Persuade people to act ✓ Make more money online ✓ build a human brand.

🌟 want to become a content marketer but have no idea how. gotchu!

Let me know how you find it.

How long is this eBook?

This eBook is 6 chapters. It's 46 pages as a PDF file.

Lolade Abimbola