My first Facebook ad cost ₦3,000.

It was for a small brand selling on WhatsApp. I didn't know what a pixel was. I didn't know what ROAS meant. I just knew that if I put money behind a post, some people would send a DM, and some of those people would pay.

That was almost ten years ago.

Today, some of my clients spend $30,000 on ads. Some spend $300,000. Some spend $3,000,000.

Some are ecommerce brands doing ₦60m in revenue. Some are doing $1.5 million. One is doing ₦20 billion.

But I didn't start there. I started with ₦3,000.

I'm telling you this so you understand one thing: this system isn't only for big brands with big budgets. Whether you're spending small, medium or large, and whether your store does ₦2m or ₦40 billion, the same principles apply. I use them on every account I touch.

I didn't get there because I'm special. I got there because I made almost every mistake you can make with Facebook ads, and I paid for most of them.

I've scaled a campaign from ₦20k to ₦100k a day and watched it die in 48 hours. I've celebrated a 4x ROAS on a product that was actually losing money after delivery and returns. I've killed ads too early and kept dead ones running for weeks. I've touched a campaign that was working and ruined it.

Every one of those mistakes taught me something. This course is everything those years taught me, in one place.

It's how I set up accounts, how I test creative, how I decide when to scale and when to leave a campaign alone, and how I read the numbers so I know if a brand is actually making money, not just getting sales.

Who it's for

This is for people who already run ads. Store owners, media buyers, freelancers managing client accounts. If your results go up and down and you can't explain why, this was made for you.

If you've never run an ad before, this isn't the right starting point. Learn the basics first, then come back.

Peter Olawumi Kolawole