Semiloore Akoni

What This IsA practical GTM (Go-To-Market) resource built specifically for Nigerian founders, marketers, and operators navigating the African ecosystem. No Western frameworks retrofitted for Lagos. This is built from the ground up for how business actually works here.What You'll GetA step-by-step breakdown of how to build a GTM strategy that works in markets like Nigeria, Kenya, and Ghana, covering:Channel selection for African audiences (WhatsApp, SMS, social, offline)Pricing and positioning for price-sensitive marketsPayment friction and how to reduce drop-off at checkoutAcquisition, onboarding, retention, and reactivation loopsReal brand teardowns from African companies that are doing it rightWho This Is ForFounders building their first GTM motion. Marketers trying to adapt global playbooks to local realities. Operators who need a system, not just tactics.Why It's DifferentMost GTM content assumes Stripe works, CAC is measurable from day one, and your customer has a stable internet connection. This one doesn't. It was written for the actual constraints of the African market.