Marketing analytics masterclass

So you…

• Work as a content, product, or social media marketer
• Don’t know how to set up analytics
• Struggle to track, interpret, and measure marketing performance
• Don’t know how to segment audiences for more effective marketing based on data
• Can’t figure out which metrics matter for different marketing efforts
• Have difficulty proving the ROI of marketing activities to stakeholders
• Struggle to create clear, actionable reports for teams or clients—and present your report with confidence

Our seasoned instructors will teach show you how to set up, track, and report marketing data for SEO, product, and social media marketing. In the end, you’ll not only understand data better but also become better at justifying marketing spend and communicating insights. 

Don’t let your data go to waste. Watch the session now!

What you'll learn

In this masterclass, you’ll gain practical, hands-on skills to turn marketing data into results that matter. Here’s an overview of what you’ll learn:

1. Marketing data analytics fundamentals: Understand why data matters, how to set objectives, track KPIs, and collect data effectively.
2. SEO analytics: Learn how to measure and improve search performance using Google Analytics, Search Console, and third-party tools like Ahrefs and SEMrush.
3. Social media analytics: Master key metrics, audience segmentation, and A/B testing to optimize engagement and ROI across platforms.
4. Product marketing analytics: Discover how to analyze user behavior, track conversions, and fix drop-off points.
5. Reporting and data storytelling: Learn how to build clear, compelling reports for stakeholders, communicate results effectively, and avoid common data interpretation mistakes.
6. Real-world application: Complete a capstone project where you apply your skills to solve a marketing challenge of your choice.

About your instructors

👤 Lade Falobi is the creator of Marketing For Geeks, a newsletter read by thousands of marketers across Nigeria. She's a product marketer who has led growth & marketing for SaaS products like SocialKit & Motherboard; and contributed to campaigns for brands like Disha, Flutterwave, and Wicrypt. Lade is currently a product marketing consultant and fractional PMM for Crowdr & Avid.

👤 Veruska Anconitano is a Multilingual SEO and Globalization expert with over 20 years of experience helping brands succeed in non-English markets. She combines a Master’s in Data Science with a background in sociolinguistics, semiotics, and AI to lead data-driven, culturally intelligent strategies. A passionate advocate for language inclusivity and digital equality, Veruska is a Google Women Techmaker and an academic researcher focused on the digital divide, particularly at the intersection of language and gender.

👤 Lydia C. George is a dynamic digital strategist and the Head of Social and Media at Selar, where she leads innovative campaigns that drive engagement and brand growth. With six years of experience in social media marketing, she has mastered the art of crafting compelling narratives, building online communities, and executing high-impact digital strategies. Lydia holds a degree in International Law and Diplomacy from Babcock University, a background that enriches her approach to global digital communications.

👤 Aisha Owolabi is a Senior Content Marketer with nearly a decade of experience driving content strategy for brands across industries and continents. She currently leads content marketing at Photoroom, the top AI photo editing platform. She’s also the founder of Smarketers Hub, helping African marketers build successful global careers.

Additional perks

• Class curriculum, video, and presentation slides from instructors
• Hands-on projects and case studies
• Checklists for setting up and tracking SEO, product, and social media analytics
• Marketing report templates for SEO, product, and social media marketing
• Reporting checklists for SEO, product, and social media marketing
• Lifetime access to the class. You can revisit lessons and resources whenever you need a refresher

After registering, you'll be redirected to the class hub in Notion!

You can’t afford to be the marketer who fumbles with data. You need to be the one who knows how to transform insights into wins. So, here’s your chance. Get the masterclass!