Smarketers Hub

So you…Work as a content, product, or social media marketerDon’t know how to set up analyticsStruggle to track, interpret, and measure marketing performanceDon’t know how to segment audiences for more effective marketing based on dataCan’t figure out which metrics matter for different marketing effortsHave difficulty proving the ROI of marketing activities to stakeholdersStruggle to create clear, actionable reports for teams or clients—and present your report with confidenceOur seasoned instructors will teach show you how to set up, track, and report marketing data for SEO, product, and social media marketing. In the end, you’ll not only understand data better but also become better at justifying marketing spend and communicating insights. Don’t let your data go to waste. Watch the session now!What you'll learnIn this masterclass, you’ll gain practical, hands-on skills to turn marketing data into results that matter. Here’s an overview of what you’ll learn:Marketing data analytics fundamentals: Understand why data matters, how to set objectives, track KPIs, and collect data effectively.SEO analytics: Learn how to measure and improve search performance using Google Analytics, Search Console, and third-party tools like Ahrefs and SEMrush.Social media analytics: Master key metrics, audience segmentation, and A/B testing to optimize engagement and ROI across platforms.Product marketing analytics: Discover how to analyze user behavior, track conversions, and fix drop-off points.Reporting and data storytelling: Learn how to build clear, compelling reports for stakeholders, communicate results effectively, and avoid common data interpretation mistakes.Real-world application: Complete a capstone project where you apply your skills to solve a marketing challenge of your choice.About your instructors👤 Lade Falobi is the creator of Marketing For Geeks, a newsletter read by thousands of marketers across Nigeria. She's a product marketer who has led growth & marketing for SaaS products like SocialKit & Motherboard; and contributed to campaigns for brands like Disha, Flutterwave, and Wicrypt. Lade is currently a product marketing consultant and fractional PMM for Crowdr & Avid.👤 Veruska Anconitano is a Multilingual SEO and Globalization expert with over 20 years of experience helping brands succeed in non-English markets. She combines a Master’s in Data Science with a background in sociolinguistics, semiotics, and AI to lead data-driven, culturally intelligent strategies. A passionate advocate for language inclusivity and digital equality, Veruska is a Google Women Techmaker and an academic researcher focused on the digital divide, particularly at the intersection of language and gender.👤 Lydia C. George is a dynamic digital strategist and the Head of Social and Media at Selar, where she leads innovative campaigns that drive engagement and brand growth. With six years of experience in social media marketing, she has mastered the art of crafting compelling narratives, building online communities, and executing high-impact digital strategies. Lydia holds a degree in International Law and Diplomacy from Babcock University, a background that enriches her approach to global digital communications.👤 Aisha Owolabi is a Senior Content Marketer with nearly a decade of experience driving content strategy for brands across industries and continents. She currently leads content marketing at Photoroom, the top AI photo editing platform. She’s also the founder of Smarketers Hub, helping African marketers build successful global careers.Additional perksClass curriculum, video, and presentation slides from instructorsHands-on projects and case studiesChecklists for setting up and tracking SEO, product, and social media analyticsMarketing report templates for SEO, product, and social media marketingReporting checklists for SEO, product, and social media marketingLifetime access to the class. You can revisit lessons and resources whenever you need a refresherAfter registering, you'll be redirected to the class hub in Notion!You can’t afford to be the marketer who fumbles with data. You need to be the one who knows how to transform insights into wins. So, here’s your chance. Get the masterclass!

What can 50+ marketers working at Notion, PiggyVest, Google, Semrush, and dozens of global companies teach you about building a successful marketing career? Read Inside the Marketers’ Room to find out!"Something that stood out to me among the advice I received from the book was "be self-centered" about your career growth. Too often, we do things and stay in places for the wrong reasons - we don't want to offend people, we are too comfortable, etc. But one of the contributors said that, and it stuck with me" - Treasure Okure, Content MarketerInside the Marketers' Room offers you career growth ideas from every continent in the world, making it a must-read for any marketing professional. Doesn't matter if you're in Lagos, London, or Los Angeles, you'll find fitting insights, strategies, and motivation for building a successful global marketing career.Discover:💥 A stage for standing out: We've asked our featured marketers the one thing that sets them apart in their careers. Their answers will inspire you to think creatively and stand out.🗺️ Maps for navigating challenges: Every career has its hurdles. Learn from our experts how they faced and conquered their most significant challenges in the marketing world.🛡️ Big skills to shield You: Discover the skills that will be your armor for today, tomorrow, and forever, equipping you to stand firm and do exceptional work.⚖️ A balance for data and creativity: Understand how the best marketers strike a balance between creativity and data-driven decision-making, an increasingly vital skill in modern marketing.☕️ The tea for starting out: Benefit from the hindsight of our experts. They reveal the three key things they wish they had known at the start of their careers, lessons that can save you time and propel you forward.📚 Community & resources: Learn from the creators, the value of advice and community in an early-stage marketing career. Get access to the resources you need to grow faster.Don't miss out on the chance to learn from smart, leading marketers. See you Inside the Marketers' Room. 🧡

Get the career planner by Smarketers Hub, a comprehensive guide for planning and managing your career growth for the year!Key featuresNotion pages + a downloadable PDF fileA simple goal-setting guide to help you define your goals.Skill-building hacks — with recommended skills for different career stages.Honest guides for building professional relationships and your personal brand.A practical job search guide for success.Worksheets for noting your goals and thoughts.Multiple educational resources, from learning platforms to marketing tools.Free templates and trackersQuarterly reflection template to celebrate achievements and identify areas for growth.A job search tracker for managing job search.Skill-building tracker for documenting completed certifications, courses, or hands-on projects.Networking activity tracker to help you manage your relationships.This planner is for you if you want to:Clarify your career goals and how to achieve them.Identify and close skill gaps.Prepare for a career pivot or transition into a new marketing role.Expand and nurture your professional relationships in a healthy way.Strengthen your personal brand and increase your visibility in the industry.Reflect on your progress and adjust your career strategies.Rely on a structured toolkit to help you stay consistent with your career goals in the coming year.It's simple planning for smart marketers!