What if you could teach what you know to dozens of people at once and get paid for it? 

Today, more creators are discovering that webinars aren’t just for big corporations. They’re one of the most direct ways to turn your knowledge into income. 

Whether you’re a coach, content creator, or small business owner, a well-planned webinar allows you to connect with your audience in real time and convert that engagement into actual sales.

And no, you don’t need equipment to pull it off. What you need is a clear offer, the right setup, and a platform that works with your flow and your audience.

This guide walks you through how to organise and monetise a webinar from scratch, using tools that are simple, affordable, and work well for creators. We’ll cover practical ways to set up your event, collect payments, and make everything run smoothly, especially if you’re using Selar.

Ready to plan your first profitable webinar? Let’s dive in.

What Is a Webinar and Why Should You Care?

A webinar is simply a live online session where you teach or engage with an audience in real time. Think of it as hosting a workshop from your living room—no venue rental and definitely no logistical issues.

You can make them free or paid, live or pre-recorded. What matters most is delivering value and creating an experience your audience wants to stick around for (harder than it sounds, but doable).

These days, people are actively looking for knowledge that saves them time, helps them dodge expensive mistakes, or gets them results faster. And yes, they’ll pay for it, especially when it comes from someone who clearly knows their stuff.

A well-executed webinar puts you directly in front of these people. It positions you as the go-to expert, builds trust with your audience, and gives you a direct way to earn from what you already know. Plus, it’s way easier than trying to explain your knowledge in a 30-second Instagram reel.

For coaches, creators, and small business owners, webinars are perfect for testing new course ideas, building your email list, or generating income—all while proving you know what you’re talking about. With the right topic and platform, you can go live, get paid, and start growing your business from wherever you have decent internet.

Not bad for working in your pyjamas, right?

How to Organize an Online Webinar (Step-by-Step)

Successful webinars don’t magically happen when you decide to “Go Live.” The work starts way before that—with picking the right topic, creating a clear structure, and making sure you have an audience that wants what you’re offering.

If you’re staring at a blank screen wondering where to start, relax. We’ve broken down the entire process for you—from choosing your topic and setting your goals to planning your format and picking the perfect date. Whether you’re completely new to this or just need a solid checklist, this guide on how to organise a webinar covers every step without overwhelming you.

Once you’ve got that foundation sorted, it’s time to think about the fun part: getting paid for your expertise.

With Tickets by Selar, you can sell access to your webinar easily. Your attendees get a smooth registration experience, you get flexible pricing options, and real-time analytics so you can see how things are going as they happen.

Now that your webinar is properly set up, let’s talk about the next challenge: getting people to show up.

How to Promote Your  Webinar

Once your webinar is mapped out and your registration page is live, the next step is getting the word out and getting the right people to sign up. This is where strategy meets reality. 

You need to know where your audience hangs out, what grabs their attention, and what finally makes them think, “Yes, I need this.” You need to be intentional with your approach.

We’ve broken this down completely—from leveraging WhatsApp groups and Instagram Stories to creating content that resonates with your specific audience. Whether you’re working with a shoestring budget or targeting a very niche group, there are proven ways to get registrations without losing your mind.

For a complete roadmap, check out these 7 ways to promote your webinar and get registrations. And if your audience is super specific, here’s how to promote your webinar to a niche audience.

Once those registrations start coming in, which they will, there’s one final piece that determines whether this whole thing was worth your time: making sure you profit from it.

Let’s talk monetisation.

How to Sell Webinars Online + Monetization Strategies

Here’s where most creators fumble the bag. You’ve planned, promoted, and built anticipation, but then you give it all away for free and wonder why your bank account isn’t celebrating with you.

The truth is, there’s no magic formula for monetising webinars, but there are several smart, proven strategies that work. And if you’re using Selar, setting them up is refreshingly straightforward.

Let’s break down your best options.

1. Charge for Access (Simple + Direct)

The most obvious approach: set a price, people pay to attend, and you’re earning before you even go live.

This works best when your webinar solves a pressing problem or teaches something people need right now. Don’t be shy about pricing, $30, $60, even $100+ if the value justifies it. Price based on the transformation you’re delivering, not what feels “safe” or “nice.”

With Selar, this couldn’t be easier. Create an event page for your webinar, set your price, and share the link. Your audience can pay with a range of options, depending on where they’re watching from and what’s more convenient for them.

2. Make It Free, Then Sell at the End

This is the “give first, sell second” approach—and it works beautifully when you’re building trust or launching something new.

Here’s how it plays out: you host the webinar for free, deliver genuine value that makes people think “wow, this person actually knows their stuff,” then naturally introduce your paid offer. It could be a course, an ebook, coaching sessions, or whatever you’ve got that takes them deeper.

The keyword here is “naturally.” No need for aggressive sales pitches that make everyone uncomfortable. Something simple like: “If this helped and you want to go deeper, here’s exactly how I can support you next…” then transition into your offer.

The beauty of using Selar for free webinar registration is that you’ve already collected your attendees’ email addresses. This means you can follow up with attendees who didn’t buy immediately, send them the replay, share testimonials, or make a special offer without hunting people down on social media or hoping they remember your Instagram handle.

Plus, some people need time to think. A well-timed follow-up email often converts better than the live pitch anyway.

3. Bundle It Up

If you’ve got other digital products sitting in your Selar store—templates, guides, mini-courses, whatever—don’t sell them separately. Bundle them with your webinar and watch the magic happen.

Think about it like this:

• “Freelancer Starter Pack” = Webinar replay + rate card template + cold email scripts
• “Branding Bundle” = Replay + Canva templates + 30-day content calendar
• “Side Hustle Toolkit” = Webinar + business plan template + pricing guide

Bundles do two things brilliantly: they increase the perceived value (people love feeling like they’re getting a deal) and give hesitant buyers more reasons to say yes. Instead of thinking “Is this webinar worth $50?” they’re thinking “Wow, all of this for $50?”

Frame it as a limited-time offer, and you’ve got urgency working in your favour, too. With Selar, you can group any digital products and sell them as one seamless package from your store.

4. Let People Pay What They Can

This strategy is seriously underrated, especially when you’re building your audience or tackling community-focused topics.

Here’s how it works: set a minimum price (maybe $20) and let people decide what they can afford. It sounds counterintuitive, but it’s brilliant for a few reasons.

First, it removes the biggest objection—”I can’t afford it.” Second, it builds goodwill with people who genuinely want to support you but are tight on cash right now. And here’s the surprising part: some people will pay more than your regular price because they appreciate the flexibility.

This works especially well if you’re addressing struggles, like starting a business on a tight budget or navigating career changes. Your audience knows you “get it,” and they’ll respect you for making it accessible.

Setting this up on Selar is dead simple: just tick the “pay what you want” option when creating your product, set your minimum, and let people choose their price.

Sometimes the best business strategy is just being human about it.

5. Add Perks or Certificates to Increase Value

Want to make your webinar feel less like “just another online session” and more like an actual event people are excited to attend? Add some extras that make the experience feel premium.

Think about it:

• A sleek digital certificate of participation issued right there on Selar
• Bonus templates, checklists, or resources they can’t get anywhere else
• Exclusive 15-minute Q&A after the main session
• Access to a private Telegram group where they can ask follow-up questions
• Early-bird discounts on your other products or services

These perks do two things: they justify your pricing (especially if you’re charging more than $50), and they make people feel like they’re part of something special rather than just watching a video.

And with Selar, you can upload bonus files directly to your product page, so everything gets delivered automatically after payment. 

Small touches, big difference in how people perceive your value.

After the Webinar: Here is What to Do With the Replay

Your webinar just ended, everyone’s logged off, and you’re probably feeling a mix of relief and “what now?” While you might be done talking, your content is just getting started.

A well-executed webinar doesn’t stop working when you end the session. The replay becomes one of your most valuable assets, and there are several smart ways to squeeze every drop of value from it.

Whether your live session was free or paid, that recording sitting in your dashboard is about to become your hardest-working piece of content.

Let’s make sure you use it right.

1. Sell the Replay as a Digital Product

Turn that recording into a standalone product that sells while you sleep. If you delivered genuine value during your live session, people will absolutely pay for on-demand access, especially those who registered but couldn’t make it, or new people who heard about it after the fact.

Upload the recording to your Selar store, create a compelling title and description that highlights the key takeaways, and price it accordingly. Even $20-$50 for a replay can generate consistent passive income months after your original session.

This strategy is perfect if you want to:

• Keep earning without the pressure of scheduling new sessions
• Offer “watch anytime” convenience (people love this)
• Test the waters before turning your content into a full course
• Create your first digital product if you don’t have one yet

Pro tip: Don’t just upload the raw recording and call it done. Add your presentation slides, any templates you mentioned, or a PDF summary of key points as downloadable bonuses. 

2. Make Your Webinar Replays Affiliate-Friendly

Why carry the entire marketing load on your shoulders when other people can help you sell? If you’re charging for the replay, you can tap into the Selar Affiliate Network and let other creators promote it for you.

Here’s the beautiful simplicity of it:

• You decide the commission rate (maybe 30% of the sales price)
• Affiliates browse the network, find your webinar, and promote it to their audience
• When someone buys through their link, they get their cut, you get the rest, and everyone wins

This is especially brilliant if you’re not ready to leverage paid ads or your own audience is still small. You’re essentially borrowing other people’s audiences and only paying when you make a sale.

Setting this up is ridiculously easy—just enable the affiliate option when uploading your product on Selar, set your commission rate, and watch other people start working for you.

3. Use It as a Lead Magnet (For Email Growth)

If your webinar was free and genuinely helpful, don’t just throw the replay up on YouTube and call it a day. Turn it into an email list builder instead.

Set up the replay on Selar as a zero-priced product with email collection turned on. No, anyone who wants access has to hand over their email address first. You’re essentially trading valuable content for contact information, and people are happy to make that exchange when the content is good.

This is brilliant because you keep growing your email list without having to schedule another live session or create new content from scratch. Every new person who discovers your replay becomes a potential customer for your future offers.

Once they’re on your list, you can nurture them with related tips, invite them to your next webinar, or introduce them to your paid products when the timing feels right.

It’s like having a 24/7 lead generation machine working for you, powered by content you’ve already created. 

4. Repurpose It Into More Content

One webinar can feed your content calendar for weeks if you’re smart about it. Here’s how to milk every minute of value:

• Chop it into bite-sized clips for Instagram Reels, TikTok, or YouTube Shorts
• Turn your best points into carousel posts that get shared
• Pull powerful quotes or mini-lessons for your newsletter or LinkedIn posts
• Transform your main teaching points into standalone posts

Instead of hoping people stumble across one piece of content, you’re creating multiple touchpoints that build trust and showcase your expertise over time.

One hour of teaching becomes weeks of strategic content that works around the clock to grow your audience.

Conclusion

Hosting your first webinar might feel like a big leap, but it’s really just about showing up with something valuable to share. You don’t need perfect lighting, a fancy microphone, or thousands of followers. What you need is a topic people care about, a clear plan for delivering value, and a platform that handles the boring stuff so you can focus on the teaching.

That’s exactly what Selar gives you.

From creating your event page to collecting payments in your local currency, sending automated reminders, and turning your replay into ongoing income, Selar handles the technical setup so you can concentrate on sharing your knowledge.

So if you’ve been waiting for everything to be “perfect,” consider this your sign to start. Go live, teach something useful, create a product that earns, and let your knowledge do the heavy lifting.

If you are ready to host your own webinar, set up your event page on Selar, start collecting payments, and deliver your first session with ease.