THE ULTIMATE READY-TO-WEAR LAUNCH SYSTEM™

Cohort 2 — Learn It. Build It. Launch It. Sell It.

You don't need another fashion business course sitting on your phone.

You need a system that helps you move from learning to actually building your ready-to-wear business.

The Ultimate Ready-to-Wear Launch System™ is a practical, guided 6-week learning and implementation programme designed for aspiring and existing fashion entrepreneurs who want to start, structure, reposition or launch a profitable ready-to-wear fashion brand.

This is not just a masterclass.

And it is not a programme where you watch videos, take notes and are left to figure everything out by yourself.

You will learn the foundations of building a ready-to-wear business and then work through a structured implementation journey that helps you turn what you learn into real business assets, decisions and actions.

THE JOURNEY

Over the programme, we will take you through five major stages:

1. LEARN

You will build a stronger understanding of how the ready-to-wear business actually works.

You will learn about areas such as:

• Choosing the right ready-to-wear direction

• Understanding your target customer

• Product and collection planning

• Pricing for profit

• Branding and positioning

• Marketing and visibility

• Launch planning

• Selling and follow-up

• Building a business that can grow beyond one launch

But learning is only the beginning.

2. BUILD YOUR BRAND

You will begin translating your ideas into a clear fashion business.

You will work on questions such as:

Who do you serve?

What should your brand be known for?

Why should customers buy from you instead of another fashion brand?

How should you communicate and present your brand?

By the end of this stage, you should have much greater clarity around your customer, positioning, messaging and brand direction.

3. BUILD YOUR COLLECTION

Next, we move from brand ideas to products.

You will work through the decisions required to develop a focused ready-to-wear collection, including:

• Product selection

• Collection planning

• Design direction

• Pricing

• Production considerations

• Profitability

• Product presentation

Instead of producing random designs and hoping customers buy them, you will learn to build your collection with greater commercial intention.

4. GET LAUNCH-READY

Having products is not the same thing as being ready to sell them.

You will work on the assets and systems required to take your collection to market, including:

• Your product offer

• Product presentation

• Photos and videos

• Product catalogue

• Launch messaging

• Content planning

• Sales channels

• Customer communication

• Pre-launch visibility

• Launch preparation

You will also assess your production readiness so that you know what is realistically required before taking orders and promising delivery to customers.

5. LAUNCH & SELL

For participants who are production and launch-ready, we move into the launch and selling process.

You will learn how to:

Show → Engage → Sell → Follow Up → Learn → Repeat.

Because launching is not simply posting pictures and waiting for orders.

You need to know how to create visibility, communicate your offer, follow up with potential buyers, generate sales and learn from customer response.

And the goal is bigger than one launch.

Ultimately, we want you thinking about Sales, Profit and Sustainable Growth.

YOU WILL NOT BE DOING THIS ALONE

One of the biggest lessons from our first cohort was simple:

People don't always struggle because they don't know what to do.

Sometimes they struggle because they get stuck while implementing.

That is why Cohort 2 has been redesigned with stronger guidance, accountability and support.

BEFORE THE PROGRAMME BEGINS

You will go through a structured onboarding process where we establish your:

• Starting Point Profile

• Current business stage

• Major challenges

• Programme goals

• Individual transformation target

• Ready-to-Wear Launch Roadmap™

This means you are not simply entering the programme as another name on a class list.

We want to understand where you are starting from and what progress should look like for you.

DAILY BUSINESS ASSETS

Throughout the programme, you will not just receive assignments.

You will work on Daily Business Assets — practical outputs you can continue using in your business.

Depending on your stage, these may include your:

✓ Customer Profile

✓ Brand Positioning Statement

✓ Collection Plan

✓ Product Selection

✓ Pricing Sheet

✓ Brand Messaging

✓ Product Offer

✓ Content Assets

✓ Product Catalogue

✓ Launch Plan

✓ Sales Strategy

✓ Follow-Up System

So instead of finishing the programme with pages of notes, you are gradually building the actual pieces of your ready-to-wear business.

BUILT-IN ACCOUNTABILITY & SUPPORT

Cohort 2 includes:

✓ Guided implementation

✓ Weekly progress/pulse checks

✓ Catch-up and reflection periods

✓ Feedback and corrections

✓ Implementation accountability

✓ Production-readiness assessment

✓ Launch-readiness assessment

✓ A No Silent Struggling approach designed to help us identify when participants are stuck

✓ Progress and transformation tracking

You will be expected to implement.

Because information without implementation does not build a business.

WHAT IF YOU CANNOT PRODUCE OR LAUNCH WITHIN THE 6 WEEKS?

That does not automatically mean you have failed.

Every participant will not enter the programme at the same stage.

Some may already have products.

Some may be developing their first collection.

Some may still need time, capital or production capacity before launching.

The goal is therefore not to force everybody into an unrealistic launch date.

The goal is to help you make clear, measurable progress towards building a launch-ready and commercially stronger ready-to-wear business.

Participants who are ready can proceed to launch and sell.

Those who require additional production time will leave with a clear roadmap for completing the remaining steps and continuing towards launch.

90-DAY MOMENTUM

The work should not end simply because the six-week programme has ended.

After the programme, we will have a 90-Day Momentum Follow-Up to review progress and encourage participants to continue implementing, launching, selling and improving.

Because the real goal is not simply to say:

"I completed a course."

The real goal is to be able to say:

"I built something."

"I implemented."

"I am clearer about my business."

"I am ready to sell."

And ultimately:

"My fashion business is making progress."

WHO IS THIS PROGRAMME FOR?

The Ultimate Ready-to-Wear Launch System™ is suitable for you if:

• You want to start a ready-to-wear fashion business but don't know where to begin.

• You are already a fashion designer but want to add ready-to-wear to your business.

• You have started a ready-to-wear brand but your business lacks structure.

• You have products but struggle with pricing, positioning, marketing or selling them.

• You have taken fashion business courses before but struggle to implement what you learned.

• You want guidance, accountability and a clear roadmap instead of continuing to guess your way through the business.

THIS PROGRAMME MAY NOT BE FOR YOU IF…

You only want videos to watch without doing the work.

You are unwilling to complete implementation activities.

You are looking for a magic formula that guarantees instant sales.

You are not prepared to review, adjust and improve your business decisions.

This is an implementation programme.

Your progress will depend greatly on your willingness to participate and do the work.

COHORT 2 SCHEDULE

Enrollment is now open.

Onboarding:

2–5 September 2026

During onboarding, we will establish your starting point, goals and individual implementation roadmap.

Official 6-Week Implementation Programme Begins:

Monday, 7 September 2026

INVESTMENT

₦30,000

Your investment gives you access to the Ultimate Ready-to-Wear Launch System™ Cohort 2 learning and guided implementation experience.

READY TO STOP GUESSING AND START BUILDING?

You don't need to have everything figured out before you begin.

You need a clear process, the right business foundations and the discipline to implement them.

If you are ready to move from:

CONFUSION → CLARITY

LEARNING → IMPLEMENTATION

IDEAS → BUSINESS ASSETS

RANDOM PRODUCTS → INTENTIONAL COLLECTION

POSTING → STRATEGIC LAUNCHING

GUESSING → BUILDING

then welcome to:

THE ULTIMATE READY-TO-WEAR LAUNCH SYSTEM™ — COHORT 2

Learn it. Build it. Launch it. Sell it.

Your ready-to-wear business deserves more than guesswork.

Laura Onigbode