Is designing brand identities for businesses a passion of yours? This is the exact course you've been looking for! It teaches you how to build a brand from start to finish and includes dozens upon dozens of video tutorials.

With this over 40 video series, you'll learn the fundamental elements of brand identity and how to apply them to your own real-world projects.

You'll learn about the branding basics and psychological aspect of branding, designing logos and colour palettes, implementing typography, using photography effectively, presenting your work to your client and public and how to package and deliver the identity.

Jump in the course now by clicking on the button below

TO GET THE BEST OF THIS COURSE, YOU NEED PRIOR DESIGN SOFTWARE SKILLS. THIS IS AN INTERMEDIATE LEVEL COURSE. IF YOU HAVE BEEN DESIGNING ONLY LOGOS OR JUST FLYERS AND SOCIAL MEDIA CONTENT IN THE PAST, OR YOU'VE BEEN DESIGNING FOR BRANDS AND YOU WANT TO UP YOUR SKILLS THEN YOU CAN TAKE THIS COURSE.

This course is a perfect mix of theory and practical. Here are some free things you get along with this course.

‌fake client briefs for practice

presentation templates so you don't have to design from scratch

brand identity guideline template

Access to our tutors archive of free resources to help your design career.

By taking this course you are able to charge 10x your current rate.

CURRICULUM

BRAND DESIGN COURSE OUTLINE

MODULE 1: BEFORE WE GET STARTED
Introduction to the course
Introducing Garneta Art School
MODULE 2: RIGHT BEFORE YOU START DESIGNING
Introduction to branding (theory)
Dissecting piggy vest by forthcanvas
The client brief (introduction)
Asking the right questions
Researching to understand more; Competitors research
Creating stylescapes
Presenting stylescapes + brand positioning
Word Mapping
MODULE 3: IT'S TIME TO DESIGN THE LOGO
Properties of a good logo
Logo sketching
Typography research
Developing logo concepts in Adobe Illustrator
Choosing 3 concepts
Logo presentation
Perfecting the chosen logo
MODULE 4: LOGO SYSTEM
Understanding logo system
Developing our logo system
Presenting logo system
MODULE 5: TYPOGRAPHY BRINGS MEANING TO THE BRAND
Introduction to typography
Typography system examples
Developing typography with product catalog
MODULE 6: COLOUR BRINGS LIFE TO THE BRAND
Colour psychology
Colour system examples
Colour research; stylescapes, adobe, competitors
Developing colour system with product catalog
MODULE 7: BRAND PATTERNS AND ILLUSTRATIONS SPICE THINGS UP
Understanding brand patterns
Understanding brand illustrations
Creating patterns and illustrations
How to apply patterns and illustrations
MODULE 8: PHOTOGRAPHS THAT SELL
How pictures affect a brand's image
Selecting stock photos
Applying stock photos
Creating editing presets
MODULE 9: TELL THE STORY WITH MOCK UPS
Choosing the right mockup
Where to get mockup
Creating mockup from scratch
Using pre-made mockups (practical)
MODULE 10: NOW LETS SHOW
Understanding 3 major presentations
Creating client presentation
Creating brand identity guideline
Creating case studies and portfolios
MODULE 11: SO WHAT NEXT
Packaging and exporting files for clients and non-designers
Packaging and exporting files for designers
Delivering using Google drive
Keeping tabs and helping your client further
MODULE 12: CONCLUSION
The business of design

Seriphics