For 10 years now, Selar has changed the way creators across the continent think about their creativity and work. A lot of creators now see what is possible, whether it’s teaching what they know, turning their skills into income, or building digital businesses around what they can do, without an office or staff. The creator economy has grown, and so has Selar.

Our latest chapter is our expansion into Francophone Africa.

Creators in Benin Republic, Côte d’Ivoire, Senegal, and Cameroon can now access Selar in French and receive payments in their local currency. But expanding into a new market is one thing, and truly connecting with a fast-growing community of French-speaking creators is another. Strategy alone wasn’t enough. We needed someone who genuinely understands the community from the inside, someone with deep Francophone roots and real skin in the creator economy game.

And yes, we found the perfect fit, Victoire Mahounou.

Victoire Mahounou has built a strong reputation as a lifestyle creator and a creator educator, using her platform not just to grow her own online visibility and income, but also to help other creators do the same. Her impact, consistency, and connection with the creator community make her a natural fit as the first-ever Creator Ambassador for Africa’s largest creator platform.

This is one of many things we have been working on. There is more coming, and we cannot wait to share it with you.